In-depth review
Keap Review 2027: Pros, Cons and Verdict
Keap is a CRM with heavy marketing automation, payments and texting, sold as one plan from $320 a month for 2 users and 1,500 contacts. Extra users are $39 each. An implementation package is required, and annual contracts carry a $299 early termination fee.
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Quick answer
- Our rating: 6.7/10 ★★★★★★★★★★ · #10 of 10
- Best for: service businesses that want marketing automation built in
- Price: from $320/mo 2 users and 1,500 contacts, billed monthly
- Visit Keap
Keap at a glance
| Item | Details |
|---|---|
| Our score | 6.7/10 ★★★★★★★★★★ |
| Best for | Service businesses that want marketing automation built in |
| Starting price | $320/mo 2 users and 1,500 contacts, billed monthly |
| Free plan | No (free trial instead) |
| Cheapest paid plan | One plan: from $320/mo billed monthly, for 2 users and 1,500 contacts |
| Mid-tier plan | Same plan; extra users $39/mo each, more contacts priced in tiers |
| Top plan | Same plan with more users and contacts |
| Free trial | Yes, no credit card; trial limited to 25 emails, no payments or texting |
| Annual billing | Base plan billed at $3,195/year (about $266/mo), against $320/mo billed monthly; the page doesn't say whether extra users cost less on annual billing |
| Contract terms | Annual contracts carry a $299 early termination fee; cancel by phone at least 10 days before the next invoice |
| Setup fee | Required implementation package: $500 on the implementation page (shown against $1,500) |
| Cheapest-plan limits | 2 users, 1,500 contacts, 500 texts and 100 voice minutes (US only) |
| Support | US-based phone support Monday to Friday business hours, 24/7 chat, a Customer Success Manager |
| G2 rating | 3.9/5 from 33 reviews (Thryv Keap listing) |
Keap pros and cons
Pros
- One plan with every feature: automation, payments, texting
- US-based phone support on business days plus 24/7 chat
- A dedicated Customer Success Manager
- Free trial with no credit card
Cons
- Starts at $320/month for 2 users and 1,500 contacts
- Extra users cost $39/month each
- Required implementation package ($500 on the services page, shown against $1,500)
- $299 early termination fee on annual contracts
- 3.9/5 on G2, from only 33 reviews on the current Thryv listing
Who Keap is for
Keap is for a service business that wants marketing automation, payments and texting inside its CRM, and is willing to pay for the full bundle. It's sold as one plan with every feature included, per Keap's pricing page.
It fits a business that values phone support: US-based phone support on business days, 24/7 chat and a dedicated Customer Success Manager. It fits poorly a small sales team that mainly needs a pipeline, because Keap costs more than Pipedrive, Capsule or Pipeline CRM at every team size we priced.
What Keap really costs
Keap starts at $320 a month, billed monthly, for 2 users and 1,500 contacts. Each extra user costs $39 a month, and an implementation package is required at $500 (shown against $1,500).
| Team size | Year-one cost |
|---|---|
| 5 users | $5,744 |
| 20 users | $12,764 |
| 50 users | $26,804 |
The math at 5 users: $320 x 12 = $3,840 for the base, plus 3 extra users x $39 x 12 = $1,404, plus the $500 implementation package, for $5,744. At 50 users, the 48 extra seats add $22,464.
Annual billing lists the base at $3,195 a year, $645 less than 12 monthly payments. Keap doesn't say whether extra users cost less on annual billing, so our table uses monthly billing.
These figures cover only 1,500 contacts. More contacts are priced in tiers, so a business with a larger list will pay more than the table shows.
The catches
Annual contracts carry a $299 early termination fee. To cancel, you have to call at least 10 days before the next invoice.
The implementation package is mandatory: a one-time $500 on top of the monthly plan.
The base plan includes 500 texts and 100 voice minutes, US only. The free trial needs no credit card, but it's limited to 25 emails, with no payments or texting.
The G2 rating is thin. Keap scores 3.9/5 from only 33 reviews on the current Thryv Keap listing, the lowest rating and smallest review count on our list.
When to pick something else
Pick HubSpot if you want marketing and sales on one record for less. Starter's list price is $20 per seat, and the free plan covers 2 users and 1,000 contacts.
Pick Zoho CRM if you want workflows and mass email on a budget. Standard is $14 per user billed annually with workflow rules and up to 250 mass emails a day, with no contracts.
Pick Pipedrive if your main need is a sales pipeline. Growth is $39 per seat billed annually, with no setup fee and monthly billing on every plan.
Pick Close if you want calling and texting built in without a long commitment. Close has calling, SMS and email on its plans, no contracts and a 30-day money-back guarantee.
How we checked
Prices, limits, implementation costs and contract terms come from Keap's pricing and implementation pages linked above. The 3.9/5 rating from 33 reviews comes from G2's Thryv Keap listing. Everything was checked on Nov 12, 2026. This review is research-based: it draws on published pages and ratings, not on testing the product.
Alternatives to Keap
- Pipedrive: small sales teams that want a simple pipeline (9.1/10)
- HubSpot: starting free, then growing into paid tools (8.9/10)
- Zoho CRM: the most features for the money (8.8/10)
Sources
- keap.com/pricing (checked Nov 12, 2026)
- www.g2.com/products/thryv-keap/reviews (checked Nov 12, 2026)