How we rank crms
Our reviews are research-based. We read each company's pricing pages, terms and help docs, check verified customer reviews and public data, and record where every fact came from and when we checked it. We never claim hands-on testing we didn't do.
What we score
| Criterion | Weight | Why it matters |
|---|---|---|
| Real cost | 30% | The per-user price at 5, 20 and 50 users on the plan a growing team needs, plus setup fees and paid add-ons. |
| Ease of use | 25% | How fast a small team can set up a pipeline and keep it updated without an admin. |
| Sales features | 20% | Pipelines, email tracking, automation and reporting on the plan you'd actually buy. |
| Contract terms | 15% | Monthly billing, no forced annual contract, no minimum seats and a free plan or trial. |
| Customer ratings and support | 10% | Published ratings on G2, and the support channels each plan includes. |
What doesn't affect rankings
Commissions. Some companies pay us when you sign up through our links; that never changes a score or a position.