Salesforce Starter explained
Salesforce Pricing for Small Business (2027): Starter vs Pro Suite
What Salesforce costs a small business in 2027: Starter Suite, Pro Suite and the Sales Cloud editions above them, with the contract terms and add-ons.
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Quick answer
- Starter Suite is $25 per user a month, billed monthly or annually, with no user maximum.
- Pro Suite is $100 per user a month, billed annually on a contract.
- Sales Cloud Core, Advanced and Max run $195, $395 and $550 per user a month, billed annually.
Salesforce Starter at a glance
| Our score | 7.7/10 ★★★★★★★★★★ |
|---|---|
| Best for | Small teams planning to move up to a larger platform later |
| Starting price | $25/user/mo Starter Suite, billed monthly or annually |
| Free plan | A Free Suite is listed at $0/user/month; its limits are not stated on the pricing page |
| Cheapest paid plan | Starter Suite: $25/user/mo, billed monthly or annually |
| Mid-tier plan | Pro Suite: $100/user/mo, billed annually, contract required |
| Top plan | Sales Cloud Core $195, Advanced $395, Max $550 per user/mo, billed annually |
| Free trial | 30 days |
| Contract terms | Starter: monthly or annual billing; Pro Suite: annual contract required |
| Setup fee | None listed; guided onboarding included on Starter |
| Cheapest-plan limits | Starter: built-in sales flows and lead routing, 2,000 emails/month; custom objects, sandbox and complex workflow automation need Pro Suite |
| Paid add-ons | Extra 1,000 marketing email sends for $10/month |
| G2 rating | 4.4/5 from 27,590 reviews (Sales Cloud listing; G2 has no separate Starter listing) |
| Nonprofit discount | Power of Us: 10 Nonprofit Cloud licenses at no cost for eligible nonprofits |
Every Salesforce plan and price
Salesforce sells small teams two suites and larger teams three Sales Cloud editions. All prices are per user per month in USD, from the small business pricing page and the Sales Cloud pricing page.
| Plan | Annual billing | Monthly billing | What the plan adds |
|---|---|---|---|
| Free Suite | $0 | $0 | Listed in the comparison table; limits not stated |
| Starter Suite | $25 | $25 | Lead, account, contact and opportunity management, built-in sales flows and lead routing, email marketing with lead scoring, dashboards, guided onboarding |
| Pro Suite | $100 | Not offered (annual contract) | Quoting and forecasting, process automation with Flows, custom objects, a sandbox, AppExchange access |
| Sales Cloud Core | $195 | Not offered | Everything in the Professional tier plus Premier Success, Slack Business+ and Tableau Next |
| Sales Cloud Advanced | $395 | Not offered | Enhanced security, more AI, more data capacity, Sales Programs, Backup and Recover |
| Sales Cloud Max | $550 | Not offered | Agentforce for Sales, Spiff, Sales Planning, Maps, Slack Enterprise+, 2.75M Flex Credits per org a year |
Starter is the only plan you can pay month to month, and the monthly price equals the annual one. Everything from Pro Suite up is billed annually.
What you pay at 1, 5, 10, 20 and 50 users
Each figure is the per-user price x users x 12 months. Starter costs the same on either billing cycle, so its row covers both.
| Users | Starter ($25) | Pro Suite ($100) | Core ($195) | Advanced ($395) | Max ($550) |
|---|---|---|---|---|---|
| 1 | $300 | $1,200 | $2,340 | $4,740 | $6,600 |
| 5 | $1,500 | $6,000 | $11,700 | $23,700 | $33,000 |
| 10 | $3,000 | $12,000 | $23,400 | $47,400 | $66,000 |
| 20 | $6,000 | $24,000 | $46,800 | $94,800 | $132,000 |
| 50 | $15,000 | $60,000 | $117,000 | $237,000 | $330,000 |
On monthly billing only the Starter column applies. A team that needs Pro Suite features has no monthly option and signs for the year.
The biggest step is from Starter to Pro Suite. At 10 users it adds $9,000 a year ($12,000 minus $3,000).
Setup and onboarding fees
Salesforce lists no setup fee for Starter or Pro Suite. Guided onboarding is part of Starter, per the Starter product page.
Standard support comes with every license. Premier support is included from Core up and sold as an add-on for Pro Suite, per the Sales Cloud pricing page.
Add-ons and usage charges
| Add-on | Price |
|---|---|
| Extra marketing email sends (Starter includes 2,000 a month) | $10 per 1,000 a month |
| Agentforce for Sales | From $125 per user a month |
| Sales Programs | From $100 per user a month |
| Revenue Intelligence | From $220 per user a month |
| Revenue Cloud | From $200 per user a month |
| Partner Relationship Management | $10 per login a month |
| Account Engagement Growth (marketing automation) | From $1,250 a month for up to 10,000 contacts, billed annually |
A Starter team sending 5,000 marketing emails a month pays for 3,000 extra sends: 3 x $10 = $30 a month, or $360 a year.
Contract, refund and price-change terms
Starter can run on monthly or annual billing. Pro Suite and every Sales Cloud edition require an annual contract.
We found no refund terms on either pricing page. The Sales Cloud page says its prices are "provided for information purposes only and subject to change" and points buyers to a sales rep for detailed pricing, so treat the list prices as a starting point for the order form.
Free plan and trial
A Free Suite sits at $0 in the Sales Cloud comparison table, but the page doesn't list its limits. Starter, Pro Suite, Core and Advanced each have a free trial; the small business pricing FAQ puts it at 30 days. Max is sold through a "Contact us" button.
Nonprofits can apply for 10 Nonprofit Cloud licenses at no cost through the Power of Us program. That covers Nonprofit Cloud, not Starter.
Which plan to pick
Solo seller or team of 2 to 5: Starter. At $300 a year per user, it covers contacts, deals, built-in sales flows and lead routing, and you can stay monthly.
Team that needs custom records or real automation: Pro Suite. Custom objects, Flows and a sandbox live here, at four times Starter's price and on a one-year contract.
Company with an admin and 20+ sellers: Core, if you want Premier Success and Slack included. Advanced and Max make sense when security tooling, sales planning or Agentforce are line items you'd otherwise buy separately.
Nonprofit: Check Power of Us first, since 10 free Nonprofit Cloud licenses may cover a small team.
How we checked
Prices, plan contents, add-ons and terms come from Salesforce's small business pricing, Sales Cloud pricing, Starter product and nonprofit pages, plus G2's Sales Cloud listing for ratings, all checked Nov 12, 2026. This page is research-based: we read the vendor's published pages and did not run Salesforce ourselves.
Sources
- www.salesforce.com/sales/pricing/ (checked Nov 12, 2026)
- www.salesforce.com/small-business/pricing/ (checked Nov 12, 2026)
- www.salesforce.com/products/starter/ (checked Nov 12, 2026)
- www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews (checked Nov 12, 2026)
- www.salesforce.com/nonprofit/pricing/ (checked Nov 12, 2026)