Keap Pricing (2027): What the $320 Plan Really Costs

Keap's one plan and price

Keap sells a single plan with every feature included. The price scales with users and contacts, not with features, per Keap's pricing page.

Item	Monthly billing	Annual billing	What it covers
Base plan	$320 a month	$3,195 a year (about $266 a month)	2 users, 1,500 contacts, CRM, marketing and text automation, sales, payments, service and admin tools
Extra user	$39 a month each	Not stated	One more user license
Extra contacts	Priced in tiers	Priced in tiers	Enter your contact count on the pricing page to see the price
Texting and calls	500 texts and 100 voice minutes included (US only)	Same	Larger text tiers are add-ons (below)

Paying yearly saves $645 on the base plan ($320 x 12 = $3,840, minus $3,195). Keap doesn't say whether extra users cost less on annual billing.

What you pay at 1, 5, 10, 20 and 50 users

Monthly billing: $320 x 12 = $3,840 for the first 2 users, plus $39 x 12 = $468 a year for each extra user. One user pays the full base, since there's no smaller plan. The required $500 implementation package is shown separately.

Users	Extra users	Subscription per year	Year one with $500 implementation
1	0	$3,840	$4,340
5	3	$5,244	$5,744
10	8	$7,584	$8,084
20	18	$12,264	$12,764
50	48	$26,304	$26,804

Example at 10 users: $3,840 + (8 x $468 = $3,744) = $7,584, plus $500 = $8,084.

Annual billing: 1 or 2 users pay $3,195, or $3,695 in year one with implementation. For 5 users or more we can't give an annual total, because the annual rate for extra users isn't published. Ask Keap for a quote.

All figures assume 1,500 contacts or fewer. A larger list moves you into a higher contact tier.

Setup and onboarding fees

An implementation package is required. Keap's implementation services page shows it at $500, against a $1,500 list price. The pricing page lists what it includes: a business mapping session, done-for-you automations, automation templates, data import and migration, strategy calls and third-party integrations.

Add-ons and usage charges

US text marketing tiers, per the pricing page:

Tier	Monthly price	Texts	Voice minutes
1	Included	500	100
2	$24	1,000	300
3	$39	2,500	500
4	$79	5,000	800
5	$139	10,000	1,000
6	$279	25,000	2,000

Overages cost $0.015 a text and $0.01 a minute. A local number is $10 a month; a toll-free number is included.

Payment processing carries processor fees on what your customers pay you, whether through Keap Pay or another processor.

Worked example. Five users on monthly billing who send 2,500 texts a month: $5,244 + ($39 x 12 = $468) for tier 3 = $5,712 a year, plus $500 implementation in year one.

Contract, refund and price-change terms

Monthly plans cancel any time. Annual contracts carry a $299 early termination fee if you leave before the year ends. Either way, cancellation is by phone at least 10 days before the next invoice date.

We found no refund policy or price-change clause on the pricing page.

Free plan and trial

There's no free plan. The free trial needs no credit card, but it's capped at 25 emails, with no payment processing and no texting. You also need DKIM authentication set up before sending email.

Which plan to pick

There's one plan, so the choices are billing cycle and extras.

Solo owner or a pair: Annual billing at $3,195 a year saves $645 over monthly, as long as you're confident about the year; leaving early costs $299.

Team of 3 or more: Start monthly unless Keap quotes you an annual rate for extra users, since the published math for extra seats is monthly only.

Business texting customers often: Price the text tier into your budget; tier 3 adds $468 a year.

Business with a large list: Check the contact tier price on the pricing page first, because the base covers only 1,500 contacts.

How we checked

Prices, limits, add-ons and terms come from Keap's pricing and implementation services pages, plus G2's Thryv Keap listing for ratings, all checked Nov 12, 2026. This page is research-based: we read Keap's published pages and did not run Keap ourselves.