Head to head
HubSpot vs Zoho CRM (2027): Which Is Better?
Price, features and who each one suits, side by side.
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Quick answer
- HubSpot ranks higher overall (8.9 vs 8.8).
- Pick HubSpot for starting free, then growing into paid tools.
- Pick Zoho CRM for the most features for the money.
HubSpot vs Zoho CRM at a glance
| Item | HubSpot | Zoho CRM |
|---|---|---|
| Our score | 8.9 ★★★★★★★★★★ | 8.8 ★★★★★★★★★★ |
| Best for | Starting free, then growing into paid tools | The most features for the money |
| Starts at | $0 | $0 |
| Free plan | Yes: up to 2 users and 1,000 contacts, no time limit | Yes: 3 users, 5,000 records, basic workflows |
| Cheapest paid plan | Starter: $20/seat/mo list; new customers $7 billed annually or $10 month-to-month | Standard: $14/user/mo billed annually, $20 monthly |
| Mid-tier plan | Professional: $90/seat/mo billed annually, $100 paid monthly with an annual commitment | Professional: $23/user/mo annually, $35 monthly |
| Top plan | Enterprise: from $150/seat/mo, through sales | Enterprise: $40/user/mo annually, $50 monthly |
| Free trial | No trial; the free plan has no time limit | Free trial on paid plans; Free plan needs no credit card |
| Contract terms | Starter can be month-to-month; Professional requires an annual commitment even when paid monthly | No contracts or commitments; pay monthly or yearly |
| Setup fee | None on Starter; $1,500 required on Professional, $3,500 on Enterprise | None; free onboarding listed |
| Cheapest-plan limits | Starter: up to 15 pipelines, 50 workflows, 500 calling minutes; no sequences | Standard: 100,000 records, 5 pipelines, 15 active workflows per module, 250 mass emails a day |
| Support | Free: community and knowledge base; Starter: email and chat; Professional: adds phone | Classic support (8 hours, 5 days) included; Premium 24x5 costs 20% of the subscription |
| G2 rating | 4.4/5 from 14,393 reviews (Sales Hub) | 4.1/5 from 2,960 reviews |
| Nonprofit discount | 40% off net-new Professional or Enterprise products for eligible new nonprofit customers on an annual contract; Starter is excluded | — |
| Startup discount | HubSpot for Startups: 90% off year 1 for eligible Seed and Series A companies | — |
| Links | HubSpot | Zoho CRM |
The short version
Both have a free plan, so the choice comes down to what you outgrow first. HubSpot's free plan covers 2 users and 1,000 contacts and its Starter plan includes 50 workflows; pick it if you want sales, marketing and service on one record and a shorter setup. Zoho CRM's free plan covers 3 users and 5,000 records, and Standard is $14 a user billed annually; pick it if you want the most features per dollar and can spend time on settings.
Price at 5, 20 and 50 users
Year-one cost, billed annually:
| Plan | 5 users | 20 users | 50 users |
|---|---|---|---|
| HubSpot Starter (list, $20) | $1,200 | $4,800 | $12,000 |
| HubSpot Starter (new customers, $7) | $420 | $1,680 | $4,200 |
| HubSpot Professional (incl. $1,500 onboarding) | $6,900 | $23,100 | $55,500 |
| Zoho CRM Standard ($14) | $840 | $3,360 | $8,400 |
| Zoho CRM Professional ($23) | $1,380 | $5,520 | $13,800 |
At list price Zoho Standard is $6 a seat cheaper than HubSpot Starter. HubSpot's published $7 rate for new customers beats Zoho, but HubSpot calls $20 the normal price (HubSpot pricing). The larger gap is one tier up: Zoho Professional is $23 a user (Zoho pricing), while HubSpot Professional is $90 a seat plus a required $1,500 onboarding fee.
Contracts, setup fees and limits
Zoho has no contracts or commitments on any plan: pay monthly or yearly, with no setup fee and free onboarding listed (Zoho pricing). Monthly billing raises Standard to $20.
HubSpot Starter can be month to month with no setup fee. Professional requires an annual commitment even when paid monthly, plus the $1,500 onboarding fee (HubSpot Sales pricing).
On the entry paid plans, Zoho Standard allows 100,000 records, 5 pipelines and 15 active workflows per module, but caps mass email at 250 a day per organization (Zoho comparison). HubSpot Starter allows up to 15 pipelines, 50 workflows and 500 calling minutes, with no sequences.
Support differs too. Zoho includes Classic support (8 hours, 5 days) and charges 20% of your subscription for Premium 24x5 (Zoho support plans). HubSpot Starter includes email and chat, and Professional adds phone.
Which one fits your team
- A team of 3 on a zero budget: Zoho's free plan fits all three users; HubSpot's free plan stops at 2.
- A team that wants more than 5 pipelines on the cheapest paid plan: HubSpot Starter allows up to 15.
- A team of 20 that will need mid-tier features: Zoho Professional costs $5,520 a year against $23,100 for HubSpot Professional.
- A team that wants marketing and service tools on the same record: HubSpot is built around that.
- A team without time for setup: Zoho has more settings to learn than simpler tools.
On G2, HubSpot Sales Hub rates 4.4/5 from 14,393 reviews (G2). Zoho CRM rates 4.1/5 from 2,960 reviews (G2).
How we compared
We read each vendor's pricing, plan comparison and support pages and their G2 listings, checked on Nov 12, 2026. This comparison is research-based, with no hands-on testing. Costs use list price per user times users times 12, plus any required setup fee.
Full reviews: HubSpot · Zoho CRM · all crms ranked
Sources
- www.hubspot.com/pricing/crm (checked Nov 12, 2026)
- www.hubspot.com/pricing/sales (checked Nov 12, 2026)
- www.hubspot.com/products/crm (checked Nov 12, 2026)
- www.g2.com/products/hubspot-sales-hub/reviews (checked Nov 12, 2026)
- www.hubspot.com/nonprofits (checked Nov 12, 2026)
- www.hubspot.com/startups (checked Nov 12, 2026)
- www.zoho.com/crm/free-crm.html (checked Nov 12, 2026)
- www.zoho.com/en-us/crm/zohocrm-pricing.html (checked Nov 12, 2026)
- www.zoho.com/crm/comparison.html (checked Nov 12, 2026)
- www.zoho.com/crm/support-plans.html (checked Nov 12, 2026)
- www.g2.com/products/zoho-crm/reviews (checked Nov 12, 2026)