HubSpot vs monday CRM (2027): Which Is Better?

The short version

Pick HubSpot if you are 1 or 2 people, or want to start free: its free plan covers 2 users and 1,000 contacts with no time limit. Pick monday CRM if your team already works in monday.com or needs boards shaped around an unusual sales process; Standard is $17 a seat billed yearly with 250 automations a month. Watch monday's seat buckets and HubSpot's Professional jump, since each can change the bill a lot.

Price at 5, 20 and 50 users

Year-one cost, billed annually:

Plan	5 users	20 users	50 users
HubSpot Starter (list, $20)	$1,200	$4,800	$12,000
HubSpot Starter (new customers, $7)	$420	$1,680	$4,200
HubSpot Professional (incl. $1,500 onboarding)	$6,900	$23,100	$55,500
monday CRM Standard ($17)	$1,020	$4,080	$10,200

monday asks teams over 40 users to request a quote, so the 50-user figure is the self-serve list rate at the 50-seat option, not a quote.

At list price monday Standard is $3 a seat cheaper than HubSpot Starter (monday CRM pricing, HubSpot pricing). HubSpot's published $7 rate for new customers is lower, but HubSpot calls $20 the normal Starter price. Team size matters for monday: seats come in buckets, so a team of 6 pays for 10 seats, which is $2,040 a year on Standard.

Contracts, setup fees and limits

monday CRM bills monthly or yearly, paid upfront, with no setup fee listed. If you cancel a yearly plan within 30 days you get a prorated refund; after that, none. Monthly billing costs about 50% more: Standard is $25 a seat paid monthly.

The minimum is 3 seats, sold in buckets of 3, 5, 10, 15, 20, 25, 30, 40, 50, 100 and 200+. A solo user pays for 3.

HubSpot Starter can be month to month with no setup fee. Professional ($90 billed annually, $100 monthly) requires an annual commitment and a $1,500 onboarding fee (HubSpot Sales pricing).

On the cheapest plans, monday Basic ($12 yearly, $18 monthly) has no automations and caps you at 1,000 active contacts and deals with 1 dashboard. Standard raises that to 10,000 contacts and deals and adds 250 automations a month. HubSpot Starter includes up to 15 pipelines, 50 workflows and 500 calling minutes, without sequences.

monday offers a 14-day free trial with no credit card. HubSpot has no trial, because its free plan has no time limit.

Which one fits your team

• A solo founder or a pair: HubSpot's free plan costs $0; monday's minimum is 3 paid seats.
• A team of 6 to 9: monday bills for 10 seats, so price HubSpot Starter at your real headcount before deciding.
• A team already on monday.com boards: monday CRM keeps sales in the same tool.
• A team that needs sequences or lead scoring: that is HubSpot Professional, at $6,900 in year one for 5 users.
• An eligible nonprofit: monday.com's program offers 10 free seats and 70% off extra seats, but the page doesn't say which products or plans it covers, so confirm with monday that it includes monday CRM (monday nonprofits). HubSpot offers 40% off net-new Professional or Enterprise products for eligible new customers on an annual contract; Starter is excluded (HubSpot nonprofits).

On G2, monday CRM rates 4.5/5 from 1,983 reviews (G2) and HubSpot Sales Hub 4.4/5 from 14,393 reviews (G2).

How we compared

We read each vendor's pricing pages, nonprofit pages and G2 listings, checked on Nov 12, 2026. This comparison is research-based, with no hands-on testing. Costs use list price per user times users times 12, plus any required setup fee.