Head to head
HubSpot vs Pipedrive (2027): Which Is Better?
Price, features and who each one suits, side by side.
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Quick answer
- Pipedrive ranks higher overall (9.1 vs 8.9).
- Pick HubSpot for starting free, then growing into paid tools.
- Pick Pipedrive for small sales teams that want a simple pipeline.
HubSpot vs Pipedrive at a glance
| Item | HubSpot | Pipedrive |
|---|---|---|
| Our score | 8.9 ★★★★★★★★★★ | 9.1 ★★★★★★★★★★ |
| Best for | Starting free, then growing into paid tools | Small sales teams that want a simple pipeline |
| Starts at | $0 | $14/seat/mo |
| Free plan | Yes: up to 2 users and 1,000 contacts, no time limit | No (14-day free trial instead) |
| Cheapest paid plan | Starter: $20/seat/mo list; new customers $7 billed annually or $10 month-to-month | Lite: $14/seat/mo billed annually, $24 monthly |
| Mid-tier plan | Professional: $90/seat/mo billed annually, $100 paid monthly with an annual commitment | Growth: $39/seat/mo annually ($49 monthly); Premium: $59 ($79 monthly) |
| Top plan | Enterprise: from $150/seat/mo, through sales | Ultimate: $79/seat/mo annually, $99 monthly |
| Free trial | No trial; the free plan has no time limit | 14 days, no credit card |
| Contract terms | Starter can be month-to-month; Professional requires an annual commitment even when paid monthly | Monthly or annual; auto-renews; fees are non-refundable, and cancelling takes effect at the end of the term |
| Setup fee | None on Starter; $1,500 required on Professional, $3,500 on Enterprise | None listed |
| Cheapest-plan limits | Starter: up to 15 pipelines, 50 workflows, 500 calling minutes; no sequences | Lite: pipeline, leads and calendar management; email sync and automations start on Growth |
| Support | Free: community and knowledge base; Starter: email and chat; Professional: adds phone | — |
| G2 rating | 4.4/5 from 14,393 reviews (Sales Hub) | 4.3/5 from 5,122 reviews |
| Nonprofit discount | 40% off net-new Professional or Enterprise products for eligible new nonprofit customers on an annual contract; Starter is excluded | — |
| Startup discount | HubSpot for Startups: 90% off year 1 for eligible Seed and Series A companies | — |
| Paid add-ons | — | LeadBooster from $32.50/month per company |
| Price changes | — | Fees can change with at least one month's notice, from the next renewal date |
| Links | HubSpot | Pipedrive |
The short version
Pick Pipedrive if your team sells from a pipeline and needs email sync and automations at a fixed price with no contract: Growth is $39 a seat billed annually, on monthly billing if you prefer, with no setup fee. Pick HubSpot if you want to start free (2 users, 1,000 contacts) or want sales, marketing and service on one contact record. HubSpot is cheaper at the entry tier, but its Professional plan costs far more than Pipedrive Growth.
Price at 5, 20 and 50 users
Year-one cost on the plan a growing team needs:
| Plan | 5 users | 20 users | 50 users |
|---|---|---|---|
| HubSpot Starter (list, $20, annual) | $1,200 | $4,800 | $12,000 |
| HubSpot Starter (new customers, $7, annual) | $420 | $1,680 | $4,200 |
| HubSpot Professional (incl. $1,500 onboarding) | $6,900 | $23,100 | $55,500 |
| Pipedrive Growth ($39, annual) | $2,340 | $9,360 | $23,400 |
| Pipedrive Growth ($49, monthly) | $2,940 | $11,760 | $29,400 |
HubSpot Starter costs about half of Pipedrive Growth at list price, and the published $7 new-customer rate cuts year one further (HubSpot pricing). The gap flips if you need HubSpot's sequences or lead scoring: Professional at $90 a seat plus $1,500 onboarding costs more than double Pipedrive Growth at every team size.
Contracts, setup fees and limits
Pipedrive lets you pay monthly on every plan and lists no setup fee (Pipedrive pricing). Plans auto-renew, fees are non-refundable, and cancelling takes effect at the end of the term, so an annual plan cancelled early is not refunded (Pipedrive terms).
HubSpot Starter is month to month with no setup fee. Professional requires an annual commitment even when paid monthly, plus a $1,500 onboarding fee (HubSpot Sales pricing).
The entry plans differ in what they leave out. Pipedrive Lite ($14 annual, $24 monthly) has no email sync or automations, so most teams pay for Growth. HubSpot Starter already includes up to 15 pipelines, 50 workflows and 500 calling minutes, but no sequences.
Pipedrive's lead capture tool, LeadBooster, is an add-on from $32.50 a month per company (Pipedrive LeadBooster).
Which one fits your team
- Two people testing a CRM for the first time: HubSpot's free plan has no time limit. Pipedrive has no free plan, only a 14-day trial with no credit card.
- A sales team of 5 to 20 that lives in the pipeline: Pipedrive Growth gives email sync, tracking and automations with no contract and no onboarding fee.
- A team that also runs marketing and support: HubSpot keeps sales, marketing and service tools on one contact record.
- A team that needs sequences: that means HubSpot Professional; compare its $6,900 year-one cost at 5 users with Pipedrive Growth's $2,340.
On G2, HubSpot Sales Hub rates 4.4/5 from 14,393 reviews (G2) and Pipedrive rates 4.3/5 from 5,122 reviews (G2).
How we compared
We read each vendor's pricing and terms pages and their G2 listings, checked on Nov 12, 2026. This comparison is research-based, with no hands-on testing. Costs use one method across the site: list price per user times users times 12, plus any required setup fee.
Full reviews: HubSpot · Pipedrive · all crms ranked
Sources
- www.hubspot.com/pricing/crm (checked Nov 12, 2026)
- www.hubspot.com/pricing/sales (checked Nov 12, 2026)
- www.hubspot.com/products/crm (checked Nov 12, 2026)
- www.g2.com/products/hubspot-sales-hub/reviews (checked Nov 12, 2026)
- www.hubspot.com/nonprofits (checked Nov 12, 2026)
- www.hubspot.com/startups (checked Nov 12, 2026)
- www.pipedrive.com/en/pricing (checked Nov 12, 2026)
- www.pipedrive.com/en/terms-of-service (checked Nov 12, 2026)
- www.pipedrive.com/en/features/lead-generation-software (checked Nov 12, 2026)
- www.g2.com/products/pipedrive/reviews (checked Nov 12, 2026)