HubSpot Alternatives (2027): 6 CRMs to Consider

Why people look for a HubSpot alternative

HubSpot's free plan and Starter tier are easy to start on. The free CRM covers 2 users and 1,000 contacts with no time limit, and Starter is $20 per seat a month at the normal price, per HubSpot's CRM pricing. New customers pay $7 billed annually or $10 month to month.

The search for an alternative usually starts at the next tier. Sequences and lead scoring are only on Professional and Enterprise, per HubSpot's sales pricing. Professional costs $90 per seat a month billed annually, or $100 paid monthly, and both carry an annual commitment.

Professional also has a required one-time onboarding fee of $1,500. For 5 users that's $6,900 in year one: $90 x 5 x 12 = $5,400, plus $1,500. Enterprise starts at $150 per seat through sales, with a $3,500 onboarding fee.

The other trigger is contacts. The free plan stops at 1,000, so a list that grows past that pushes you onto a paid plan.

The 6 alternatives

Pipedrive

Pipedrive suits a small sales team that wants a simple pipeline and no contract. Every plan can be billed monthly and there's no setup fee, per Pipedrive's pricing. Growth, the plan with email sync and automations, is $39 per seat billed annually or $49 monthly: $2,340 a year for 5 users.

The trade-off: there's no free plan, only a 14-day trial, and fees are non-refundable under its terms, even if you cancel an annual plan early.

Zoho CRM

Zoho CRM suits a team that wants workflows for the least money. Its free plan covers 3 users and 5,000 records with basic workflows. Standard is $14 per user billed annually ($20 monthly), with 5 pipelines and workflow rules, and Zoho lists no contracts and free onboarding. That's $840 a year for 5 users.

The trade-off: it has more settings to learn than HubSpot, and it rates 4.1/5 on G2, the lowest of the big names here.

Capsule

Capsule suits a small team that wants a plain contact manager with a pipeline. It's free for 2 users and 250 contacts, and there's no setup or onboarding fee, per Capsule's pricing. Starter is $18 per user billed annually with 30,000 contacts. It rates 4.7/5 on G2 from 529 reviews.

The trade-off: workflows, email sync and multiple pipelines start on Growth at $36 per user billed annually, which is $2,160 a year for 5 users.

Freshsales

Freshsales suits a team that wants the cheapest paid plan with workflows. Growth is $9 per user billed annually ($11 monthly) and includes basic workflows, chat, email and phone, per Freshworks' pricing. For 5 users that's $540 a year.

The trade-off is in the terms: you can't reduce users or downgrade mid-term, payments are non-refundable, and fees can be adjusted at renewal.

monday CRM

monday CRM suits a team already working in monday.com that wants a board it can shape to its own process. Standard is $17 per seat billed yearly ($25 monthly) with 250 automations a month and 10,000 contacts and deals, per monday CRM pricing. Five seats cost $1,020 a year.

The trade-off: seats come in buckets with a 3-seat minimum, so a team of 6 pays for 10 seats ($2,040 a year on Standard).

Close

Close suits an inside sales team that lives on the phone. Calling, SMS and email are built in, with calls at about $0.02 a minute at cost, per Close's pricing. There are no contracts and a 30-day money-back guarantee. It rates 4.7/5 on G2 from 2,159 reviews.

The trade-off: workflows start on Growth at $99 per user billed annually ($109 monthly). That's $5,940 a year for 5 users, cheaper than HubSpot Professional's $6,900 in year one but far above the others here.

Side by side

Year-one cost for 5 users, billed annually, on the plan with email sync and some automation.

CRM	Plan	Per user/mo	5 users, year one	Free plan	Setup fee
HubSpot	Professional	$90	$6,900	Yes (2 users)	$1,500 required
HubSpot	Starter (list)	$20	$1,200	Yes (2 users)	None
Pipedrive	Growth	$39	$2,340	No	None
Zoho CRM	Standard	$14	$840	Yes (3 users)	None
Capsule	Growth	$36	$2,160	Yes (2 users)	None
Freshsales	Growth	$9	$540	No	None
monday CRM	Standard	$17	$1,020	No	None
Close	Growth	$99	$5,940	No	None

When to stay with HubSpot

Stay if Starter covers you. At $20 per seat it already includes up to 15 pipelines, 50 workflows and 500 calling minutes, which is more automation than several alternatives give at that price.

Stay if you use marketing and service tools too. HubSpot keeps sales, marketing and service on one contact record, and moving that history to a new CRM costs time.

Stay if you qualify for a discount. HubSpot for Startups gives 90% off year 1 to eligible Seed and Series A companies. Its nonprofit discount is 40% off net-new Professional or Enterprise products on an annual contract; Starter is excluded.

HubSpot rates 4.4/5 on G2 from 14,393 reviews. If you need sequences and lead scoring and will use the wider platform, the Professional price can still be worth paying.

How we checked

We compared each vendor's pricing, terms and product pages and its G2 reviews, checked on Nov 12, 2026. This is research-based: we did not run these CRMs ourselves.