HubSpot explained
HubSpot CRM Pricing (2027): Free, Starter, Professional
What HubSpot's Sales Hub really costs: the free plan, Starter's new-customer price, and the jump to Professional with its onboarding fee and annual commitment.
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Quick answer
- Free for up to 2 users and 1,000 contacts.
- Starter is $20 per seat a month at the normal price; new customers can get $7 billed annually or $10 monthly.
- Professional is $90 per seat billed annually ($100 monthly, annual commitment) plus a required $1,500 onboarding fee.
HubSpot at a glance
| Our score | 8.9/10 ★★★★★★★★★★ |
|---|---|
| Best for | Starting free, then growing into paid tools |
| Starting price | $0 free for 2 users; Starter $20/seat/mo list price |
| Free plan | Yes: up to 2 users and 1,000 contacts, no time limit |
| Cheapest paid plan | Starter: $20/seat/mo list; new customers $7 billed annually or $10 month-to-month |
| Mid-tier plan | Professional: $90/seat/mo billed annually, $100 paid monthly with an annual commitment |
| Top plan | Enterprise: from $150/seat/mo, through sales |
| Free trial | No trial; the free plan has no time limit |
| Contract terms | Starter can be month-to-month; Professional requires an annual commitment even when paid monthly |
| Setup fee | None on Starter; $1,500 required on Professional, $3,500 on Enterprise |
| Cheapest-plan limits | Starter: up to 15 pipelines, 50 workflows, 500 calling minutes; no sequences |
| Support | Free: community and knowledge base; Starter: email and chat; Professional: adds phone |
| G2 rating | 4.4/5 from 14,393 reviews (Sales Hub) |
| Nonprofit discount | 40% off net-new Professional or Enterprise products for eligible new nonprofit customers on an annual contract; Starter is excluded |
| Startup discount | HubSpot for Startups: 90% off year 1 for eligible Seed and Series A companies |
Every HubSpot Sales Hub plan and price
HubSpot sells its CRM as Sales Hub in four editions. Prices are per seat per month in USD, from HubSpot's CRM pricing page and Sales Hub pricing page.
| Plan | Annual billing | Monthly billing | What the plan adds |
|---|---|---|---|
| Free | $0 | $0 | Up to 2 users, 1,000 contacts, community and knowledge base support |
| Starter | $20 normal price; $7 for new customers | $20 normal price; $10 for new customers | Up to 15 pipelines, 50 workflows (restricted triggers), 500 calling minutes, 1 phone number, email and chat support |
| Professional | $90 | $100 (annual commitment) | Up to 100 pipelines and 300 workflows, sequences, 3,000 calling minutes, forecasting and coaching, phone support |
| Enterprise | From $150 | Through sales | Up to 350 pipelines and 1,000 workflows, 12,000 calling minutes, forecasting across team hierarchies |
HubSpot calls $20 Starter's normal price. The $7 rate needs an upfront annual payment and the $10 rate is month to month; both are marked for new customers only.
What you pay at 1, 5, 10, 20 and 50 users
Per-seat price x seats x 12, plus the required one-time onboarding fee on Professional ($1,500) and Enterprise ($3,500). Those fees make year one the most expensive year.
Starter
| Seats | $20 normal price | $7 new customer, annual | $10 new customer, monthly |
|---|---|---|---|
| 1 | $240 | $84 | $120 |
| 5 | $1,200 | $420 | $600 |
| 10 | $2,400 | $840 | $1,200 |
| 20 | $4,800 | $1,680 | $2,400 |
| 50 | $12,000 | $4,200 | $6,000 |
Professional and Enterprise, year one
| Seats | Professional, annual ($90) | Professional, monthly ($100) | Enterprise, annual (from $150) |
|---|---|---|---|
| 1 | $2,580 | $2,700 | $5,300 |
| 5 | $6,900 | $7,500 | $12,500 |
| 10 | $12,300 | $13,500 | $21,500 |
| 20 | $23,100 | $25,500 | $39,500 |
| 50 | $55,500 | $61,500 | $93,500 |
Example: 10 Professional seats billed annually = $90 x 10 x 12 = $10,800, plus $1,500 = $12,300. From year two, drop the onboarding fee. Enterprise is a "from" price, so treat that column as a floor.
Setup and onboarding fees
Starter has no onboarding fee. Professional requires a one-time $1,500 and Enterprise $3,500, per the Sales Hub pricing page. On a 5-seat Professional team, the fee adds about 28% to the first year ($1,500 on $5,400 of seats).
Add-ons and usage charges
HubSpot Credits. Starter includes 500 credits a month, Professional 3,000 and Enterprise 5,000. Extra credits cost $0.010 each, and unused credits don't roll over. Buying 1,000 extra credits costs $10.
Seats. View-only seats are free, so people who only read reports don't need a paid seat. Starter seats can be added at any time.
Branding. Starter keeps HubSpot branding on meeting links and live chat. Professional removes it.
Contract, refund and price-change terms
Starter can be paid month to month or yearly. Professional requires an annual commitment even if you pay monthly. The pricing page doesn't state Enterprise's terms, which go through sales.
We found no refund policy or price-change clause on the pricing pages. The pages don't say how long the new-customer Starter rate lasts, so confirm it before you sign.
Free plan, trial and discounts
There's no free trial. The Free plan has no time limit and covers 2 users and 1,000 contacts, plus 1,000 records across other standard objects.
HubSpot for Startups offers 90% off year one for eligible Seed and Series A companies. The nonprofit discount is 40% off net-new Professional or Enterprise on an annual contract; Starter is excluded.
Which plan to pick
Solo founder or pair: Free. Two users and 1,000 contacts cost nothing.
Team of 3 to 10 that needs pipelines and simple automation: Starter. Even at the $20 normal price, 10 seats cost $2,400 a year.
Team that runs outbound sequences: Professional. Sequences aren't on Starter. Budget $6,900 for 5 seats in year one on annual billing.
Multi-team sales org: Enterprise, priced through sales, with $3,500 onboarding on top.
Eligible startup: Apply to HubSpot for Startups before buying Professional, since 90% off year one changes the math more than any plan choice.
How we checked
Prices, limits, fees and discounts come from HubSpot's CRM pricing, Sales Hub pricing, startups and nonprofit pages, plus G2's Sales Hub listing for ratings, all checked Nov 12, 2026. This page is research-based: we read HubSpot's published pages and did not run HubSpot ourselves.
Sources
- www.hubspot.com/pricing/crm (checked Nov 12, 2026)
- www.hubspot.com/pricing/sales (checked Nov 12, 2026)
- www.hubspot.com/products/crm (checked Nov 12, 2026)
- www.g2.com/products/hubspot-sales-hub/reviews (checked Nov 12, 2026)
- www.hubspot.com/nonprofits (checked Nov 12, 2026)
- www.hubspot.com/startups (checked Nov 12, 2026)