Best CRM PlatformsOur #1: Pipedrive

Pipedrive explained

Pipedrive Alternatives (2027): Free and Cheaper Options

CRMs to consider instead of Pipedrive: free plans, cheaper workflow plans and phone-first tools.

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Quick answer

  • HubSpot and Zoho CRM have free plans; Pipedrive doesn't.
  • Freshsales Growth includes basic workflows at $9 per user billed annually.
  • Close builds in calling, SMS and email.

Pipedrive at a glance

Our score9.1/10 ★★★★★★★★★★
Best forSmall sales teams that want a simple pipeline
Starting price$14/seat/mo billed annually ($24 monthly)
Free planNo (14-day free trial instead)
Cheapest paid planLite: $14/seat/mo billed annually, $24 monthly
Mid-tier planGrowth: $39/seat/mo annually ($49 monthly); Premium: $59 ($79 monthly)
Top planUltimate: $79/seat/mo annually, $99 monthly
Free trial14 days, no credit card
Contract termsMonthly or annual; auto-renews; fees are non-refundable, and cancelling takes effect at the end of the term
Setup feeNone listed
Cheapest-plan limitsLite: pipeline, leads and calendar management; email sync and automations start on Growth
Paid add-onsLeadBooster from $32.50/month per company
G2 rating4.3/5 from 5,122 reviews
Price changesFees can change with at least one month's notice, from the next renewal date

Why people look for a Pipedrive alternative

Pipedrive is a simple pipeline with no setup fee and monthly billing on every plan. It rates 4.3/5 on G2 from 5,122 reviews. People still shop around for four reasons, all from Pipedrive's own pricing and terms.

There's no free plan, only a 14-day trial. A solo user or a team with no budget has to pay from day one.

The cheapest plan is thin. Lite is $14 per seat billed annually ($24 monthly) and has no email sync or automations, so most teams pay for Growth at $39 billed annually or $49 monthly. For 5 users that's $2,340 a year, or $2,940 on monthly billing.

Fees are non-refundable, per its terms, including when you cancel an annual plan early. And lead capture tools (LeadBooster) cost extra, from $32.50 a month per company.

The 6 alternatives

HubSpot

HubSpot suits a team that wants to start at $0. Its free plan covers 2 users and 1,000 contacts with no time limit. Starter is $20 per seat at the normal price and already includes up to 15 pipelines and 50 workflows, per HubSpot's sales pricing. That's $1,200 a year for 5 users, about half of Pipedrive Growth.

The trade-off: Professional costs $90 per seat billed annually with an annual commitment and a required $1,500 onboarding fee. Sequences and lead scoring sit there.

Zoho CRM

Zoho CRM suits a team that wants workflows on a free or cheap plan. Zoho's free plan includes basic workflows for up to 3 users and 5,000 records. Standard is $14 per user billed annually ($20 monthly), with 5 pipelines and workflow rules and no contracts, per Zoho's pricing. That's $840 a year for 5 users.

The trade-off: it takes more setup than Pipedrive, and Standard caps mass email at 250 a day per organization.

Freshsales

Freshsales suits a team that wants automation at the lowest paid price. Growth is $9 per user billed annually ($11 monthly) and includes basic workflows, a Kanban pipeline, chat, email and phone, per Freshworks' pricing. For 5 users that's $540 a year, under a quarter of Pipedrive Growth.

The trade-off: you can't reduce users or downgrade during a term, and Freshworks can adjust fees at renewal, per its terms.

Close

Close suits a team that sells by phone. Calling, SMS and email are built in, with calls at about $0.02 a minute at cost, per Close's pricing. A one-person Solo plan is $9 a month billed annually. Close has no contracts and a 30-day money-back guarantee, which is more flexible than Pipedrive's refund terms.

The trade-off: workflows start on Growth at $99 per user billed annually, $5,940 a year for 5 users. Essentials at $35 has no workflows.

Capsule

Capsule suits a small team that wants a free start and a simple layout. It's free for 2 users and 250 contacts, Starter is $18 per user billed annually with 30,000 contacts, and there's no setup or onboarding fee, per Capsule's pricing. It rates 4.7/5 on G2.

The trade-off: workflows and email sync start on Growth at $36 per user billed annually, only $3 under Pipedrive Growth.

monday CRM

monday CRM suits a team that wants a custom board rather than a fixed pipeline. Standard is $17 per seat billed yearly ($25 monthly) with 250 automations a month and 10,000 contacts and deals, per monday CRM pricing. Five seats cost $1,020 a year, and a yearly plan gets a prorated refund if you cancel within 30 days.

The trade-off: a 3-seat minimum and seat buckets. A solo user pays for 3 seats, and a team of 6 pays for 10.

Side by side

Year-one cost for 5 users, billed annually, on the plan with email sync and some automation.

CRM Plan Per user/mo 5 users, year one Free plan Billing terms
Pipedrive Growth $39 $2,340 No Monthly or annual; non-refundable
HubSpot Starter (list) $20 $1,200 Yes (2 users) Starter can be month to month
Zoho CRM Standard $14 $840 Yes (3 users) No contracts
Freshsales Growth $9 $540 No Can't cut users mid-term
Close Growth $99 $5,940 No No contracts; 30-day money-back
Capsule Growth $36 $2,160 Yes (2 users) No partial-period refunds
monday CRM Standard $17 $1,020 No Prorated within 30 days (yearly)

When to stay with Pipedrive

Stay if your team wants a pipeline it can learn fast and you value monthly billing on every plan. None of HubSpot Professional's annual commitment or Freshsales' locked seat count applies.

Stay if you have no setup budget. Pipedrive lists no setup or onboarding fee, and Growth covers full email sync, tracking and automations in one step.

Stay if you're on monthly billing already. A month-to-month plan means you aren't tied to a year of seats, which matters more than a lower list price if headcount moves around. Monthly Growth costs $49 per seat, so the flexibility has a price: $600 a year more for 5 users than annual billing ($2,940 against $2,340).

How we checked

We compared each vendor's pricing, terms and product pages and its G2 reviews, checked on Nov 12, 2026. This is research-based: we did not run these CRMs ourselves.

Sources

This page is based on research, not hands-on testing unless we say so. Every fact links to where we checked it.

  1. www.pipedrive.com/en/pricing (checked Nov 12, 2026)
  2. www.pipedrive.com/en/terms-of-service (checked Nov 12, 2026)
  3. www.pipedrive.com/en/features/lead-generation-software (checked Nov 12, 2026)
  4. www.g2.com/products/pipedrive/reviews (checked Nov 12, 2026)

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