Pipedrive explained
Pipedrive Pricing (2027): Lite, Growth, Premium, Ultimate
Pipedrive's four plans, the annual and monthly prices, what each adds, and the add-ons that raise the bill.
We may earn a commission if you sign up through links on this page, at no cost to you. It never changes our rankings. How we make money.
Quick answer
- Lite $14, Growth $39, Premium $59, Ultimate $79 per seat a month billed annually.
- Monthly billing: $24, $49, $79 and $99.
- No setup fee and a 14-day free trial with no credit card.
Pipedrive at a glance
| Our score | 9.1/10 ★★★★★★★★★★ |
|---|---|
| Best for | Small sales teams that want a simple pipeline |
| Starting price | $14/seat/mo billed annually ($24 monthly) |
| Free plan | No (14-day free trial instead) |
| Cheapest paid plan | Lite: $14/seat/mo billed annually, $24 monthly |
| Mid-tier plan | Growth: $39/seat/mo annually ($49 monthly); Premium: $59 ($79 monthly) |
| Top plan | Ultimate: $79/seat/mo annually, $99 monthly |
| Free trial | 14 days, no credit card |
| Contract terms | Monthly or annual; auto-renews; fees are non-refundable, and cancelling takes effect at the end of the term |
| Setup fee | None listed |
| Cheapest-plan limits | Lite: pipeline, leads and calendar management; email sync and automations start on Growth |
| Paid add-ons | LeadBooster from $32.50/month per company |
| G2 rating | 4.3/5 from 5,122 reviews |
| Price changes | Fees can change with at least one month's notice, from the next renewal date |
Every Pipedrive plan and price
Pipedrive sells four plans, priced per seat per month in USD, per its pricing page. Every plan can be billed yearly or month to month.
| Plan | Annual billing | Monthly billing | What the plan adds |
|---|---|---|---|
| Lite | $14 | $24 | Pipeline, leads and calendar management |
| Growth | $39 | $49 | Full email sync and tracking, automations |
| Premium | $59 | $79 | The tier above Growth (see the pricing page for its features) |
| Ultimate | $79 | $99 | The top tier, above Premium |
The monthly premium is $10 a seat on Lite and Growth and $20 on Premium and Ultimate. We cover Premium and Ultimate by price only here. Compare their features line by line on the pricing page before you pick either.
What you pay at 1, 5, 10, 20 and 50 users
Per-seat price x seats x 12 months. There's no seat minimum or bucket, so you pay for exactly the seats you use.
Annual billing
| Seats | Lite ($14) | Growth ($39) | Premium ($59) | Ultimate ($79) |
|---|---|---|---|---|
| 1 | $168 | $468 | $708 | $948 |
| 5 | $840 | $2,340 | $3,540 | $4,740 |
| 10 | $1,680 | $4,680 | $7,080 | $9,480 |
| 20 | $3,360 | $9,360 | $14,160 | $18,960 |
| 50 | $8,400 | $23,400 | $35,400 | $47,400 |
Monthly billing (12 payments)
| Seats | Lite ($24) | Growth ($49) | Premium ($79) | Ultimate ($99) |
|---|---|---|---|---|
| 1 | $288 | $588 | $948 | $1,188 |
| 5 | $1,440 | $2,940 | $4,740 | $5,940 |
| 10 | $2,880 | $5,880 | $9,480 | $11,880 |
| 20 | $5,760 | $11,760 | $18,960 | $23,760 |
| 50 | $14,400 | $29,400 | $47,400 | $59,400 |
Two quirks stand out. Premium on monthly billing costs exactly what Ultimate costs on annual billing ($79 a seat). And Lite paid monthly ($24) is cheaper than Growth paid yearly ($39), but Lite has no email sync.
Setup and onboarding fees
None. Pipedrive lists no setup, onboarding or implementation fee on any plan.
Add-ons and usage charges
LeadBooster. Pipedrive's lead capture add-on costs from $32.50 a month per company, per its lead generation page. That's a flat company charge, not per seat: $32.50 x 12 = $390 a year at the starting price.
Add it to a 5-seat Growth team on annual billing and the year comes to $2,340 + $390 = $2,730. On 20 seats the same add-on is $390 on top of $9,360, about 4% more.
We found no usage charges for calling or messaging in our provider data.
Contract, refund and price-change terms
These come from Pipedrive's terms of service.
- Billing: monthly or annual, and subscriptions auto-renew.
- Refunds: fees are non-refundable. Cancelling takes effect at the end of the current term.
- Price changes: Pipedrive can change fees with at least one month's notice, effective from your next renewal date.
In practice, a yearly plan locks your price for the term, and a monthly plan can see a new price after one month's notice.
Free plan and trial
There's no free plan. Every plan has a 14-day free trial with no credit card.
Which plan to pick
Solo seller tracking a handful of deals: Lite on annual billing, $168 a year. Move to Growth once you want your inbox synced to deals.
Small sales team (2 to 10): Growth. It's the first plan with email sync and automations. Five seats cost $2,340 a year on annual billing or $2,940 on monthly.
Team unsure it'll stay past a few months: Pay monthly. The extra $10 a seat on Growth buys the right to stop at the end of any month, since annual fees aren't refunded.
Larger team with more complex needs: Compare Premium and Ultimate on the pricing page. At 20 seats on annual billing, moving from Growth to Premium adds $4,800 a year ($14,160 minus $9,360).
Team that captures leads from its website: Budget for LeadBooster at $390 a year on top of the seat cost.
How we checked
Prices, plan contents, add-on costs and terms come from Pipedrive's pricing, lead generation and terms of service pages, plus G2's Pipedrive listing for ratings, all checked Nov 12, 2026. This page is research-based: we read Pipedrive's published pages and did not run Pipedrive ourselves.
Sources
- www.pipedrive.com/en/pricing (checked Nov 12, 2026)
- www.pipedrive.com/en/terms-of-service (checked Nov 12, 2026)
- www.pipedrive.com/en/features/lead-generation-software (checked Nov 12, 2026)
- www.g2.com/products/pipedrive/reviews (checked Nov 12, 2026)