B2B teams track companies, long deal cycles and several contacts per account. These CRMs are built around the deal pipeline and price fairly for a small team.
Small sales teams that want a simple pipeline9.1/10Excellent
Pipedrive is a sales pipeline you can set up in an afternoon. Plans run $14 to $79 per seat billed annually, with no setup fee and month-to-month billing on every plan. Most teams will want Growth ($39 annually) for email sync and automations.
$14/seat/mo billed annually ($24 monthly)
Pros
Every plan can be billed monthly; no annual contract required
No setup or onboarding fee
Growth ($39/seat/mo annually, $49 monthly) adds full email sync, tracking and automations
14-day free trial with no credit card
4.3/5 on G2 from 5,122 reviews
Cons
No free plan
Lite ($14/$24) has no email sync or automations, so most teams pay for Growth
Fees are non-refundable, including when you cancel an annual plan early
Lead capture tools (LeadBooster) cost extra, from $32.50/month per company
Inside sales teams that live on the phone7.9/10Good
Close is built for teams that sell by calling and emailing. Calling, SMS and email are built in. Workflows (automated sequences) start on Growth at $99 per user billed annually, which makes it one of the pricier picks for a team.
Starting free, then growing into paid tools8.9/10Very good
HubSpot has the most useful free CRM here (2 users, 1,000 contacts) and a cheap Starter plan. The catch is the jump to Professional: $90 to $100 per seat, an annual commitment and a required $1,500 onboarding fee.
$0 free for 2 users; Starter $20/seat/mo list price
Pros
Free plan with no time limit: 2 users and 1,000 contacts
Starter is $20/seat/month at list price, with new-customer discounts to $7 (annual) or $10 (monthly)
Starter already includes up to 15 pipelines and 50 workflows
Sales, marketing and service tools on one contact record
4.4/5 on G2 from 14,393 reviews
Cons
Professional costs $90/seat/month billed annually, or $100 paid monthly, and both require an annual commitment
Professional adds a required one-time onboarding fee of $1,500 (Enterprise: $3,500)
Sequences and lead scoring are only on Professional and Enterprise
The $7 and $10 Starter prices are new-customer discounts; list price is $20
Small sales teams that want live chat support7.6/10Good
Pipeline CRM is a straightforward deal tracker with US-based live chat support on every plan. The Start plan is tight (1 pipeline, 250 active deals, 1 automation), so most teams will need Develop at $33 per user billed annually.
$25/user/mo billed annually ($29 monthly)
Pros
US-based live chat support on every plan
Monthly or annual billing; onboarding is optional
Develop and Grow include 2 free read-only users
14-day free trial on the Grow plan, no card
Cons
No free plan
Start allows only 1 pipeline, 250 active deals and 1 automation
Payments are non-refundable and cancelling takes 30 days' written notice
B2B deals take weeks or months and involve several people at the buyer's company. The CRM has to keep every email, call and next step on the deal so nothing slips between touches.
For a small B2B team, that comes down to three checks: email sync on the plan you can afford, follow-up automation for long cycles, and pricing that stays sane at 10 sellers. The figures below use 10 users billed annually.
Why the picks are in this order
1. Pipedrive
Pipedrive is built around the deal pipeline, which is how most B2B teams already think about revenue. Growth adds full email sync, tracking and automations at $39 per seat a month billed annually ($49 monthly), per Pipedrive's pricing.
For 10 sellers that's $4,680 a year ($39 x 10 x 12). There's no setup fee and every plan can be billed monthly. It's first because it gives a B2B team the pipeline, email history and automation together at a mid-range price, with 4.3/5 on G2 from 5,122 reviews.
2. Close
Close is second for B2B teams whose deals move by phone. Calling, SMS and email live inside the CRM, and calls cost about $0.02 a minute passed through at cost, per Close's pricing. It rates 4.7/5 on G2, tied for the highest score among our ten.
It sits below Pipedrive on price. Workflows, which a long cycle leans on, start on Growth at $99 per user billed annually: $11,880 a year for 10 sellers. No contracts and a 30-day money-back guarantee lower the risk of trying it.
3. HubSpot
HubSpot is third because it's the cheapest way to get multiple pipelines and workflows from a large vendor. Starter is $20 per seat at the normal price with up to 15 pipelines and 50 workflows, per HubSpot's sales pricing. That's $2,400 a year for 10 users.
It isn't higher because B2B teams often want sequences and lead scoring, and those are only on Professional and Enterprise. Professional for 10 users costs $12,300 in year one: $90 x 10 x 12 = $10,800, plus the required $1,500 onboarding fee, on an annual commitment.
4. Pipeline CRM
Pipeline CRM is a straightforward deal tracker with US-based live chat support on every plan, per Pipeline CRM's features. Develop is $33 per user billed annually ($39 monthly), so 10 sellers cost $3,960 a year, and Develop includes 2 free read-only users for managers who only need to look.
It's fourth because the Start plan is tight (1 pipeline, 250 active deals, 1 automation), so most teams need Develop, and it has a smaller review base: 4.3/5 on G2 from 955 reviews.
What to watch out for
Price the plan you'll need in month six, not month one. Pipedrive Lite ($14) lacks email sync and automations, Close Essentials ($35) has no workflows, and HubSpot Starter has no sequences.
Read the exit terms before you sign. Pipedrive's fees are non-refundable even on an early annual cancellation. Pipeline CRM needs 30 days' written notice to cancel, per its terms. HubSpot Professional carries an annual commitment even when paid monthly.
HubSpot's $7 and $10 Starter prices are for new customers, and HubSpot calls $20 the normal price. The math above uses $20.
How we checked
We compared each vendor's pricing, terms and product pages and its G2 reviews, checked on Nov 12, 2026. This is research-based: we did not run these CRMs ourselves. Picks are ordered by how well the plan with email sync and automation fits a long B2B sales cycle, and what it costs for 10 sellers.